Last week’s video gave you a simple approach to holding your audience’s attention. In this video, I want to take you a step further with a more advanced model that is presented in the book Made to Stick, by Dan and Chip Heath. This week, we’re talking about how to tell your story in such a way that it will stick with your audience forever – using the SUCCES model (like “success” but with only one S at the end).
- Video: How to Tell Stories That Stick, Part 1: Forest AND Trees
- Other Engaging Leader posts and videos about storytelling