Our perspective
on life, leadership,
and engagement.

Our perspective on life, leadership, and engagement.

Get the scoop from our consultants and creatives, as well as our clients and other thought-leading guests. In addition to our blog and video posts, don’t miss our popular podcasts — they’ve been heard regularly by thousands of leaders since 2012!
  • On the Engaging Leader podcast, we share communication and leadership principles, and tell stories that illustrate putting those principles into practice.
  • The Workforce Health Engagement podcast explores strategies to improve your employees’ health and productivity — and to protect your bottom line.

184: Using Storytelling to Lead a Transformation at Lowe’s (and Your Company) | with Kyle Nel

The home improvement store chain Lowe’s was named #1 among Fast Company’s 2018 Most Innovative Companies, for augmented and virtual reality, as well as #1 for innovation among specialty retailers on Fortune’s 2018 World’s Most Admired Companies. How did a company in a dusty, old-hat industry (hardware stores) suddenly become known as an innovator?

As founder and executive director of Lowe’s Innovation Labs, the company’s disruptive innovation hub, Kyle Nel was at the forefront of this dramatic business transformation. In this episode, Kyle joins us to share his story and discuss how the next level of storytelling — using unconventional tools like science fiction, graphic novels, applied neuroscience, and archetypes — can help you overcome human behavior barriers as you reinvent your company’s future. He shares tips to help you lead both small and large transformations in areas such as innovation, human resources, marketing, process improvement, business strategy, and more.

read more…

183: Using the Fogg Behavior Model to Drive Change | with Jamie Barnes

When developing a communication strategy to drive change within an organization, we use various models and frameworks to help ensure we create a strategy that actually works. The Fogg Behavioral Model is a powerful framework for driving change.

read more…

181: The Art and Science of Workforce Communication | with Laurie Barnes

You can’t achieve your potential as a leader or an organization without practicing effective communication.

Organizations that communicate effectively with their workforce deliver better results. According to a study by Willis Towers Watson, companies with high effectiveness in communication and change management are 3.5 times more likely to significantly outperform their less effective peers. They:

  • Attract top people
  • Engage employees fully
  • Achieve a superior bottom line

It’s NOT about transmitting information.  read more…

6 Strategic Purposes of Benefit Communications

Every benefit communication should achieve one or more of these six strategic purposes:

Each of these is a key way to leverage the organization’s large investment in benefits. If your communication won’t have a significant impact on at least one of these areas, then don’t waste the time and money.

Be clear about what you hope to accomplish – know what target you’re aiming for, so you can be sure you’ll actually hit it.

We are rebranding as Workforce Communication!

 

Workforce Communication logo

We’re excited to announce that we are rebranding as Workforce Communication and expanding our team to be more nimble, responsive, and creative for clients.

This new name better reflects the focus we’ve always had. When we’ve tested this phrase with CEOs, HR execs, and other business leaders, they immediately “get” what we mean. It accurately captures our mission of using the power of communication to help organizations enhance the well-being and performance of their people.

Data shows that organizations that communicate effectively with their workforce deliver better results (and that’s what we do):

  • Attract top people
  • Engage employees fully
  • Achieve a superior bottom-line

Our new website is WorkforceCommunication.com, or you can use the shortcut WorkFC.com. Our email addresses will change to the format [email protected]

Please let us know what you think about the rebrand! We know you may have suggestions, as well as questions about how things will work going forward. We’d love to hear from you and help you feel excited about our rebrand.

180: Performance Management Truth & Lies | with Michael Bungay Stanier

Boom! That’s the sound of performance appraisal processes being blown up across the country. There’s been a collective lightning flash of realization that the old way of doing it just isn’t doing it. But what’s really happening? read more…

179: Leading with Emotional Courage | with Peter Bregman

You have the opportunity to lead: to show up with confidence, connected to others, and committed to a purpose in a way that inspires others to follow. But great leadership — leadership that aligns teams, inspires action, and achieves results — is hard. And what makes it hard isn’t theoretical, it’s practical. read more…

178: How to Succeed at Work/Life Balance (Without Going Crazy)

Imagine life is a game where you are juggling five balls. Work is a rubber ball. If you drop it, it will bounce back. The other four balls — family, health, friends, integrity — are made of glass.
~ James Patterson

The first secret to work/life balance is recognizing that it’s not about balance. It is about balancing work and life. What appears to be a state of balance is something entirely different — an act of prioritizing and counterbalancing. (For example, a ballerina appears to be perfectly balanced on her toes, but a closer look reveals her toe shoes vibrating rapidly, making minute adjustments for balance.) read more…

177: Meaningful Work: How to Do Great Business, Find Your Calling, and Feed Your (and Your Employees’) Soul | with Shawn Askinosie, CEO of Askinosie Chocolate

This episode is about a true story that is interesting and well told — a story that is important for all leaders and entrepreneurs … especially those of us who aspire to use business not only to make a living for ourselves but to help make the world a better place. read more…

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We can help you engage your workforce with wildly successful communication.

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