Laurie Barnes

Co-founder

 

Laurie Barnes is an involved auntie, animal lover and workforce communication expert. She uses her StrengthsFinder top five (developer, positivity, arranger, empathy, communication) to develop strategies that get results, write messages that inspire and engage, and build trust with leaders.

With more than 30 years in the biz, Laurie is a successful communication executive who is known for out-of-the-box thinking. She has made her mark with large and small clients by understanding the details and making them comprehendible to others.

Laurie has held leadership positions at three large, global consultancies — Willis Towers Watson, Deloitte and Mercer. In 2010, Laurie formed Maple Tree Lab, a communication boutique. She is a co-founder of Workforce Communication where she serves as a talent leader inside our firm and a creative strategist for clients.

Believing that talent management, performance and development are key levers that drive engagement and success inside good employers, Laurie likes to help clients reinforce these capabilities. She has developed communication strategies and comprehensive content during several organization-wide talent transformations.

Laurie also knows benefits communication inside and out. For example, she was recently “embedded” as benefits communications director for a consumer food products company. She reframed its enrollment and wellness messaging into an organizational business case and a personal health imperative, using bright graphics and everyday language.

Laurie’s bachelor’s degree is in communication arts with a journalism certificate from the University of Cincinnati. She’s won numerous awards of excellence in communications, published articles, and presented workshops on effective employee and HR communication.