6 Strategic Purposes of Benefit Communications

6 Strategic Purposes of Benefit Communications

Every benefit communication should achieve one or more of these six strategic purposes: Each of these is a key way to leverage the organization’s large investment in benefits. If your communication won’t have a significant impact on at least one of these...
Make Leading Easier with Behavioral Economics

Make Leading Easier with Behavioral Economics

The new book The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results is the first practical guide to help business leaders apply the principles of behavioral economics (sometimes called “Becon” for short) to workforce engagement...
Behavioral Economics Strategic Framework

Behavioral Economics Strategic Framework

Most people want to do the right thing. They just need help acting on those good intentions. ~ Bob Nease, PhD If you are a business leader — especially a benefits manager or the leader of a wellness program — you’ve probably heard the term behavioral economics tossed...